I help cooperation and development professionals to strengthen their international ties through transformative communication.

Strategic communication is the process of identifying, planning, executing and evaluating the internal and external communication messages and actions of organisations to achieve their specific objectives. 

It is important because it allows you to be proactive, effective and decisive in conveying information and values in a clear and coherent way, improves understanding and rapport with your audience, and fosters long-term collaboration by strengthening credibility and trust.

Diplomacy promotes international cooperation between two or more countries. The main difference is that public diplomacy establishes direct links with citizens in other countries for the acceptance of policies or values, while traditional diplomacy is a tool exclusive to governments involving public officials in negotiations, dialogues, and formal agreements between countries.

Today, public diplomacy is not a tool exclusive to states. International or regional organisations, non-profit organisations, companies, collectives and/or individuals with a role on the international stage have a story to tell and goals to achieve. In this context, where there are so many stories competing for public attention, public diplomacy is the tool that enables lasting partnerships through listening to each other to build trust in presenting values and ideas, sharing commonalities through culture or creating lasting relationships through exchanges or education.