Significant impact on people’s lives is the goal of my strategies, without forgetting your values and principles.
If you’ve ever thought about giving up because you’re not going to achieve the impact and reach you were hoping for, or because the available budget isn’t going to allow you to carry out the actions your project needs, I want you to stop thinking that right now.
Yes, together we can achieve it.
You just need to implement proven solutions appropriate to your current problems.
I’m Laura Mellado, and my know-how in strategy and communication can be the boost you need to achieve your goals.
I help you to design methodologies and plan a strategy, advising you and developing effective communication based on empathy, data and SMART objectives. I accompany you from analysing the situation to evaluating the results, including the definition of the most appropriate message, tone, channel and format for your project. This way you will be able to communicate the value of what you offer, differentiate yourself from the competition and get the visibility you need.
If you’re looking for your project to leave a mark on society
Let me help you achieve it! Together, we will design and implement an effective and data-based communication strategy that incites action and makes a difference.
Let’s schedule a video call and talk.
Curiosity is natural and always welcome. Check out the frequently asked questions to learn more about my Strategist service and, if something is not clear, do not hesitate to get in touch with me.
I am at your service.
I provide advisory and implementation services in strategic communication and public diplomacy in a broad sense. I help identify what your audience needs to know, how to establish links with them, and what effective methods to use.
While I specialise in generating strategies, content, and direct human relations, I also cover the audiovisual, multimedia, and digital aspect through an extensive network of collaborators specialised in digital marketing, multimedia resources, web creation, and audiovisual services that will translate your ideas into attractive and effective products to achieve your goals.
It’s time to consult with an expert when your organisation needs to strengthen its communicative capacities, boost its reputation, improve its visibility, renew citizens’ trust, or create long-lasting and sustainable associations over time. If you have doubts about how to improve your communication, I can guide you in maximizing your efforts through a personalised plan.
A communication strategy is a high-level and general vision of how an organisation addresses communication, while a communication plan is a more detailed document that describes the specific tactics to implement that strategy. Both are important in achieving institutional objectives.
To achieve the impact you need, I will start by listening and understanding the needs and expectations of your organisation, as well as the characteristics of your audience and the market environment. With this information, I will develop a personalised communication strategy that addresses your specific objectives.
Then, I will help you implement a communication plan based on the resources of your organisation. If you consider it appropriate, I will implement the actions and tactics outlined in the communication strategy myself. Or I can train or accompany your team to implement the strategy with the necessary technical skills.
During and after the agreed implementation period, I will monitor and evaluate the success and impact of the strategy using objective data.
I will help you stand out in a market saturated with ineffective messages and connect with your audience in an authentic and successful way
Achieve your communication goals
Boost your project with the experience you need
Personalised support to grow together
Responsible: Laura Mellado Consulting SRL.BE0761504438, Square de Meeûs, 38-40, b100, Brussels, Belgium
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