A communication strategy is a high-level and general vision of how an organisation addresses communication, while a communication plan is a more detailed document that describes the specific tactics to implement that strategy. Both are important in achieving institutional objectives.
To achieve the impact you need, I will start by listening and understanding the needs and expectations of your organisation, as well as the characteristics of your audience and the market environment. With this information, I will develop a personalised communication strategy that addresses your specific objectives.
Then, I will help you implement a communication plan based on the resources of your organisation. If you consider it appropriate, I will implement the actions and tactics outlined in the communication strategy myself. Or I can train or accompany your team to implement the strategy with the necessary technical skills.
During and after the agreed implementation period, I will monitor and evaluate the success and impact of the strategy using objective data.