Cultural diplomacy is an essential tool in international relations today. In today’s interconnected world, where globalisation, technological advances and human mobility have allowed unprecedented cultural exchange, cultural diplomacy plays a fundamental role in promoting mutual understanding and cooperation between nations.

Cultural diplomacy is carried out through artistic expressions and cultural manifestations that seek to foster dialogue, overcome stereotypes and prejudices, and strengthen ties between countries and communities. Actors in cultural diplomacy include governments, NGOs, cultural institutions, cities, regions and international organisations such as EUNIC and UNESCO.

Governments play a key role in cultural diplomacy, establishing programmes and policies to disseminate their country’s culture abroad and promote cultural exchange. In addition, cities and regions can promote their cultural identity and establish links with other cities and regions through cultural programmes and events.

Non-governmental organisations are also important actors in cultural diplomacy, working in partnership with governments and local communities to promote intercultural dialogue and mutual understanding. NGOs often focus on specific projects, such as cultural festivals, art exhibitions or exchange programmes, to foster cultural appreciation and exchange.

Cultural institutions, such as museums, theatres and galleries, also play a key role in cultural diplomacy. These institutions act as venues for the meeting and exhibition of diverse cultural expressions. They organise exhibitions, events and activities that promote cultural exchange and dialogue between different communities. International organisations such as EUNIC and UNESCO also play an essential role in fostering international cultural cooperation and promoting cultural diversity and heritage.